Aveda Earth Month 2010

1 in 7 lacks access to clean water - join us for Earth Month 2010

Plants provide the air we breathe, food, medicine and shelter. In fact, 1/4 of all prescriptions written in the U.S. are derived from wild plant species.  Yet right now, 29% of U.S. plant species are at risk of extinction, 1 plant in 8 is at risk worldwide. It's our turn to provide for them.

We're all for clean water

	award grants to move more than 600 communities in 20 countries
	clean up toxic contamination in more than 70 rivers and watersheds around the world
	convert 2,500 acres into sustainable, organic farms
	train and empower 9,500 women to be activists for clean water in their communities

Visit Global Greengrants Fund for more information

How you can help:

Aveda "Light the Way" limited edition candles

100% naturally derived soy wax candle infused with organic lavender and other pure flower and plant extracts in candleholders that were once wine cooler bottles. 100% of the purchase price protects clean water.

One hundred percent of both the aroma and formula is made with certified organic ingredients: the candle is made of organic palm stearin, organic beeswax, and organic soy oil and has an environmentally safe paper core wick. The candle features the distinctive, signature of Aveda's Color Conserve aroma, derived from 100% certified organic essential oils a soothing blend of rose geranium, lavender, ylang ylang, peppermint, and grapefruit.

At the core of Aveda's Light the Way Candle's soothing aroma is certified organic rose geranium sourced from South Africa. Aveda collaborates with 30 organic farms throughout South Africa. The partnership allows local families to return to their villages and farms from big cities, where living and working conditions are especially difficult. For these families, farming rose geranium is an important first step to reclaiming their land and their livelihood.

	100% of the purchase price protects clean water
	16-18 hour burn time
	95% post-consumer recycled (PCR)

Take your own steps to help

Clean water makes a world of difference, and conservation is one of the easiest, most inexpensive ways to prevent water shortages. It's a simple as becoming more aware, and using less each time you use water:

	Use less water in your home and yard to prevent wastewater and pollution from runoff. Sweep driveways and sidewalks, rather than hosing them down.
	Use pesticides sparingly - if at all - and compost leaves and yard clippings for use as natural fertilizer in your garden or yard.
	Pick up - and properly dispose of - pet waste, trash and other debris in your neighborhood; street gutters and storm drains often run directly into lakes, streams, rivers and wetlands.
	Keep your car clean and green: choose a professional car wash that recycles its water; promptly repair auto leaks; and recycle used motor oil - a single quart that seeps into groundwater can pollute 250,000 gallons of drinking water*.
	Properly recycle electronics, appliances, compact fluorescent light bulbs (CFLs), silver batteries and paint to keep toxic pollutants out of your water.

* Source: National Resources Defense Council, "How to Clean Up Our Water," 2001

Thank you for your help with Aveda Earth Month! Since 1990 $14.2 million has been raised in this international effort.